I am really impressed with the quality and style of this camera. Takes absolutely beautiful pictures and video, and has a wonderful LCD screen. I love all the different shooting options like selective color, kids/pets, super vivid, toy camera etc... Very easy to use/select what the best setting is for the situation you are shooting. This camera is very small and compact, but you can tell that it is made from sturdy, quality materials; even the wrist strap is very strong and durable. Takes beautiful, high quality HD video, and all you have to do is push the record button; no fidgeting with the settings or dials. Just an FYI, the Case Logic UNZB-2 cases are perfect for this camera, nice and snug! (I have the purple, but there are other colors. Case Logic UNZB-2 Compact Camera Case (Black) I would also recommend getting a decent memory card... Read more

This is our 5th Elph. They are great......this one is no exception. Each one has offered the current state of the art technology even slow learners could use. This Elph, the 310 has great zoom capabilitiers, wonderful video, and continued ease of use. I was thrilled to find it in black, something the shops here in the East Coast claim is not made, on Amazon. All in all a wonderful,compact camera that does more than any SLR from the 60-70-80-90-2000's that I have owned!